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Monobank appears as the first digital-only Ukrainian bank developing the whole bouquet of financial services straight into its user-friendly app. From safe, easy-to-use account management to an innovative service of automatic savings transfers and personalized budgeting tools, Monobank covers all sides of modern big data environment imaging and goes beyond human limitations by providing remarkable efficiency and convenience. Monobank stands apart because of its principled focus on simplicity and transparency that, coupled with an intuitive user interface, makes customer experience the most crucial element in the created product. The bank has gained a lot of ground with its intuitive interface, easy-to-follow transactions, and customers' adoration for the outstanding 24/7 customer support. This has earned the bank more patronage and made it one of the most beloved banking establishments of its kind by tech-savvy users seeking a frictionless banking experience. Monobank has successfully merged the futuristic banking technologies, user-oriented design technique, and transparency vision, which, in turn, placed the company at the top of the digital banking industry and set a new level of excellence for others to strive for. First of all, we established a key performance indicator (KPI). The monobank team was interested in us attracting users who would issue a credit card. Thus, we agreed on a format for cooperation in CPA, where the event was precisely a credit card issue. We aimed to attract highly engaged users who regularly use the app's features and are interested in opening a bank card. We tested on platforms such as Facebook and Google and only worked with the Android application. At the end of our tests, we realized that Google provides a larger volume of users who download, register, and order a bank card. At the first testing stage, we could already give the client a result of 7,000 downloads. After the testing stage, we focused on a platform such as Google since it was more optimal. Nevertheless, we continued to test different creative approaches on Facebook. Since the client is interested in issuing the card, we needed to increase the volume of users who would download applications, register, and activate the card. Since the budget was quite limited, our team of buyers used all their knowledge and experience to achieve figures of more than 40,000 downloads. At the same time, the conversion to the card issue was more than 20% of the total number of users who installed the application. Our team achieved this through a continuous search for new approaches to creating advertisements and testing the most effective ones. Thus, our creative team devised 100 options, which we then analyzed. At this stage of cooperation, we began to launch companies in the Ukrainian geo and worldwide. We also started testing campaigns on TikTok, but Google remains the most effective platform in the Monobank case. During this period, we achieved more than 50,000 installations and issued more than 12,000 cards. In our ad creatives, we always highlight all the possible advantages and uniqueness of the Monobank. Since, for example, many people already have a monobank app in Ukraine, and many are already using it, we continued looking for the ideal approach to developing working creatives. Despite the challenges, we successfully achieved our objectives and attracted new users. Our collaboration aimed at attracting users to issue credit cards saw significant success, with over 7,000 downloads achieved in the initial phase. Subsequent efforts focused on increasing user numbers and card issuances, resulting in over 40,000 downloads and a conversion rate of over 20%. Through global expansion and strategic advertising campaigns, we achieved over 50,000 installations and over 12,000 cards issued, showcasing Monobank's growing prominence in the digital banking landscape. Now we continue to work on this project globally and set even more ambitious goals.

Have you ever wondered how the TikTok algorithm operates? TikTok's official documentation reveals three pivotal factors in shaping its algorithm. Let's explore these factors together. User interactions on TikTok refer to users' actions when engaging with a particular video. These interactions are either positive or negative and can significantly influence the type of content the platform showcases to users. TikTok’s positive user interactions include: Posting a comment Following an account Liking a video Or spending more time watching videos These user interactions trigger the platform’s algorithm to display content similar to the user. On the other hand, negative user interactions have the opposite effect. Understanding how the TikTok algorithm operates empowers content creators to tailor their content to encourage the right kind of engagement from their audience. In practice, user engagement plays a crucial role. For instance, a viral video that you liked, commented on, or shared was subsequently featured on my For You Page (FYP). Even if you didn’t follow the creator, your interaction contributed to the video's widespread appeal, leading to the creator's follow-up video appearing on your FYP, demonstrating a level of trust in TikTok's algorithm. TikTokers often express this trust in comments like "Trusting the algorithm to bring me back," indicating their interest in the content without necessarily following the creator. Video Information TikTok's algorithm considers multiple elements of video information, including sounds, captions, hashtags, video descriptions, and text overlays. This information plays a crucial role in how TikTok identifies and promotes content. For example, TikTok's association with trending sounds enables the algorithm to identify users who enjoy videos featuring specific sounds. Trending sounds aren't limited to viral dances; they can also benefit brands seeking broader visibility. Additionally, creators are discovering that captions, hashtags, and video descriptions are integral to their success. Including relevant keywords in video descriptions optimizes content for TikTok's search feature, improving discoverability. To harness video information effectively, TikTok experts advise conducting keyword research within the app and strategically incorporating keywords into your video, captions, and hashtags. By doing so, creators can increase the likelihood of their content being discovered by users interested in the type of content they create. Device and Account Settings Although device and account settings have a lower weight in TikTok's algorithm, they still impact user experience. For instance, language preferences and country settings are significant determinants of user-generated content. TikTok strives to provide videos in users' preferred languages, making engaging with content that resonates with them easier. Moreover, device type is also factored into the algorithm. TikTok may prioritize videos compatible with a user's device, ensuring a smoother viewing experience, particularly on older phones or smaller screens. While these settings play a role, their influence is less pronounced than user interactions and video information. To fully understand the TikTok algorithm, it's essential to recognize the factors that boost your video's visibility and be aware of what might hinder your content from being recommended. By doing so, you can tailor your content to meet the platform's guidelines, resulting in higher engagement and better visibility. To make your content thrive on TikTok, keep these key elements in mind: Previously Viewed Content: TikTok may limit the exposure of content users have already watched. Therefore, offering fresh and engaging material is important to keep your audience interested. Spammy Content: Avoid creating spammy or low-quality content, as it can negatively affect your reach on the platform. Instead, focus on creating high-quality content that resonates with your audience. Duplicate Content: Replicating or reusing the same content multiple times can limit your video's distribution. To avoid this, strive to create new and unique content for your audience. User Marked as "Not Interested": If users mark your content as "Not Interested," TikTok's algorithm may reduce the likelihood of recommending your videos to them in the future. Therefore, it's essential to create content that meets the needs and interests of your target audience. Potentially Harmful or Upsetting Content: Content potentially harmful or distressing can face limitations, so creating content that adheres to TikTok's guidelines and community standards is critical. Doing so can ensure that your content reaches a wider audience while creating a positive impact. Here are the top 5 TikTok tips that can help you optimize your TikTok content and reach more audiences: TikTok Algorithm for Views: To capture your audience's attention within the first 3 seconds of your video, quickly convey value to your viewers. TikTok's fast-paced environment can make them scroll past if you fail to do so, leading to missed opportunities for engagement and brand awareness. TikTok SEO: While TikTok primarily relies on its algorithm, optimizing your videos for search can broaden your reach. To achieve this, you must use relevant keywords, strategic hashtags, informative video descriptions, and engaging captions to foster interactions with your audience. Focus on a Niche or Subculture: Concentrating your content within a specific niche or subculture can elevate your success. Consistently creating content within a niche helps TikTok's algorithm recognize your expertise and target the right audience. Ensure your chosen niche aligns with your interests and audience preferences. Collaborate with TikTok Users in Your Niche: Collaborative efforts with other TikTok users who share your niche can foster community and audience engagement. You can follow trends, answer questions, remix ideas, and engage with trending content to connect with users and boost your brand presence. Publish a Series: Posting related videos, gradually unveiling more information each time, can encourage more viewership. This approach enhances audience engagement, provides storytelling opportunities, increases watch time, builds a content library, establishes your expertise, and opens doors to collaborations. Plan and structure your series thoughtfully to meet your audience's expectations. By staying informed about the platform's evolving algorithm and implementing these strategies, you can achieve better results and expand your presence on TikTok in 2023. As an official marketing partner of TikTok since its inception, our company has experience launching advertising campaigns for various clients on this platform. We always recommend TikTok as a preferred platform for advertising when it aligns with the client's goals and target audience. To understand TikTok's reach and audience, make the most of its unique advertising dynamics. TikTok's vast and distinct audience makes it an excellent choice for marketers. Its user base doesn't overlap entirely with users on other advertising platforms, providing a fresh social platform to tap into. This distinctive aspect often leads us to recommend TikTok as a preferred platform for advertising. The essence of TikTok lies in its easy-to-use tools and filters that empower users to create videos effortlessly. This unique design provides advertisers a valuable opportunity to gauge the effectiveness and relevance of their content. TikTok offers diverse interests that perform exceptionally well, especially when campaigns are targeted within a specific geolocation. One common misconception about TikTok is that it is exclusively for a younger audience. In reality, TikTok boasts a mature user base with significant purchasing power, making them critical targets for advertisers. Our media buying team has observed that TikTok ranks traffic based on the analysis of user comments. Positive and negative comments have an impact on your advertisements. TikTok Ads Manager Playbook recommends keeping user comments on to help ads achieve more impressions and conversions. You can use comment management tools to hide, pin, and reply to comments. To create a compelling presence on TikTok’s platform, meticulously explore all its algorithm's intricacies. User engagements, video data, and device configurations profoundly impact TikTok's algorithm, which is crucial in shaping the content you experience and create. Yet, to guarantee that your videos captivate a broader audience, you must carefully consider limiting factors such as redundant or uninspiring content, user disinterest, and potentially upsetting material. Adhering rigorously to TikTok's guidelines and community standards is important to sustaining the platform's integrity and ensuring a secure and enjoyable experience for all users.

AliExpress is a global online retail marketplace where consumers buy products online at reasonable prices. AliExpress sells everything from apparel, clothes, and viral electronic gadgets to automobiles and heavy machinery. They unite several suppliers to worldwide customers. Dropshippers also source products here at reasonable prices. The Advantage The Aliexpress Mobile app had a variety of benefits for shoppers, including: Great prices on quality products. A wide range of products to choose from. Free shipping on orders over $50. Low minimum order requirements. Since Aliexpress is an established Fortune 500 company, we were not starting from scratch. We had lots of existing data to work with. They had a sizable Ad Spend which allowed us to test many ad approaches for this application. Like any other marketing campaign, data is king. First, our main goal was to collect data. Then the second goal in this stage was understanding the client's CPI - that is, Cost Per Install. We needed these for further marketing purposes. Therefore, we conducted A/B tests and discussed all the insights with the Aliexpress team. We also agreed on Key Performance Indicators - the means to measure the success of the campaign. To achieve this goal, we made Ad creatives and designed campaigns for Aliexpress seasonal sales. We attracted users on a low-tier offer of less than $1 We also agreed on the CPI model of cooperation. Because the mobile app had good traction and millions of downloads, we were ready to experiment with many creative approaches. We tried attracting new users with personalized advertising. We also used infomercials showing how to save money i.e. saving on wardrobe selection by shopping on Aliexpress. We tested so many Ad creatives across different Ad networks that we quickly hit the KPI the client wanted. The cost per install was less than $1, i.e., $0.5-$0.8. Also, we reached a $50 first purchase just a day after installation. The Aliexpress team consistently commended the high efficiency of our work. For all the campaigns, we decided to optimize for a solvent audience who would make more purchases. We focused on the European demographics. By then, we had vast experience working with Aliexpress. We brainstormed ideas for an annual discount festival known as 11.11. Our internal team made winning creatives for the world-famous promotion 11.11. The 11.11 annual discount festival gives discounts of up to 70% on sales. One of our goals was to attract users who would check out at least $50. Our professionalism, methodology, and experience, made a successful campaign setting us up for the next stage. Our main task was to increase brand awareness while acquiring qualified new customers. So we scaled our creative approaches by testing more creatives. We made Ads for various product attributes I,e Plus + sizes, etc. We also tested Ads on leading categories like phone accessories, and at the same time, many creatives performed well. All in all, we could attract an average of 400,000 new installations per month. On average, 5,000 of them made a purchase just a day after installation. Conclusion Cooperation with Aliexpress gave us a lot of experience we can use to serve small and medium businesses. The key was to test many approaches, identify winning ones, and scale fast. Since this was a blockbuster campaign, we’ve always been proud of what we did. This campaign established us as one of the most effective marketing teams.

Mobile marketing is an industry that is constantly changing and evolving. The mobile marketing world is preparing for a significant shift as we move into a new year. It's not just about keeping up with the latest trends but staying ahead of the curve. Our comprehensive guide will take a deep dive into the upcoming mobile marketing trends expected to dominate the scene in 2024. From the integration of artificial intelligence and immersive experiences to the growing importance of privacy and sustainability, we will help you navigate this ever-evolving landscape. We invite you to read our blog to discover the exciting possibilities and strategies that will give you a competitive edge in the fast-paced world of mobile marketing. Artificial Intelligence (AI) is changing mobile marketing in a great way. AI is not just a popular word but a technology that changes how marketing works. This article will discuss how AI makes user experiences more personal, customer support better with chatbots, and campaigns more powerful with predictive analytics. AI changes how mobile marketing personalization works. Businesses use AI to scrutinize vast amounts of user data — including browsing histories, likes, and past actions. This data is not just for display; it is a valuable tool that enables the creation of highly customized content and suggestions. This degree of personalization goes beyond the surface level, addressing individual wants, needs, and behaviors. Think of an e-commerce app that uses AI to suggest products based on what users bought, browsed, and where they are. This customization makes users happier, more likely to buy, and loyal for a long time. Chatbots change customer support in mobile marketing. They are AI-powered helpers that are always ready to answer customer questions quickly. By doing customer service, businesses can save time and money and give good, personal support to their users. Since they started, chatbots have significantly improved and are not just giving fixed answers to common questions. With advanced language and learning skills, today’s chatbots talk to users in real, human-like ways. They can help with product tips, payment processing, and problem-solving. Also, they get valuable user data and feedback, giving businesses helpful information about customers' likes and dislikes. Predictive analytics with AI is changing mobile marketing. It uses user data from past interactions to find patterns, trends, and links humans may not see — helping businesses make intelligent decisions and create targeted campaigns with more sales. Predictive analytics can help companies find their best customers, guess their subsequent actions, and improve their marketing plans. By knowing user likes and buying habits, companies can give personalized offers, deals, and suggestions that match each user, making marketing campaigns more effective and providing more return on investment (ROI) by using resources on the best chances. Video content is increasingly important in social media advertising and will be more powerful in 2024. Marketers need to use video to attract modern audiences. The trend for video is clear, and marketers use video ads more smoothly in their strategies. Formats like short videos, live streams, and stories are the best options for engaging users and making them buy. Personalization is a powerful tool that brands use to be authentic. Brands often use data to tailor content to the individual likes of each user. This personal touch helps build trust and a stronger bond between brands and their audience. Also, user-generated content (UGC) is changing how advertising works. It’s not only about what brands say; it’s about what their customers make and share, which makes the advertising more authentic. Augmented Reality (AR) and Virtual Reality (VR) technologies are changing how brands and customers connect on social media. By 2024, these immersive technologies will be part of advertising campaigns, giving users a unique way to interact with brands. These virtual worlds will let users experience products and services in new and unique ways, improving the customer experience and starting a new age of interactive advertising. Ephemeral content, such as Instagram Stories and Snapchat Snaps, is increasingly popular on social media. It lasts for a short time, which makes it feel urgent and exclusive. It is ideal for promotions that expire soon and updates that happen now. Clever marketers use the appeal of story ads to catch the short attention of their audience. These short, exciting stories act as bait, pulling users into the brand’s story and making them buy. Social commerce is a trend that combines social media and online shopping. Apps like Instagram and Facebook have added shopping features that let users shop and buy products within the app, allowing businesses to convert social media interactions into sales, changing how modern commerce works. Mobile marketing is undergoing a radical transformation in 2024. To succeed in this industry, you need to be more than just a follower; you need to be a leader. In this guide, we explore the emerging trends in mobile marketing that will shape the industry's future. From integrating artificial intelligence and immersive experiences to the increased focus on privacy and sustainability, we navigate the changing landscape of mobile marketing. These trends offer possibilities for innovation and growth, and staying ahead of these changes can give you a competitive advantage in the fast-paced world of mobile marketing. The future is mobile, and it’s full of opportunities. So, don’t just keep up with these trends; embrace the chance to be a pioneer in the next stage of mobile marketing. Be proactive, flexible, and successful in this dynamic environment. The Mobihunter team is always here to help you adapt and profit from new trends.

Game of Sultans is a captivating mobile game that transports players into the heart of the Ottoman Empire, where they assume the role of a powerful sultan. As rulers, players must navigate the complexities of palace politics, forge alliances, build armies, and expand their influence to secure their dynasty's legacy. With its immersive gameplay, stunning graphics, and strategic depth, Game of Sultans has garnered widespread popularity among gamers worldwide. Its blend of empire-building, strategic warfare, and role-playing elements offers players a unique and engaging gaming experience. Moreover, regular updates, events, and social features keep the game fresh and exciting, fostering a vibrant community of players who eagerly compete and collaborate to dominate the empire. The client approached Mobihunter to expand the game's user base in the Europe, US and Canada markets, a region they hadn't previously penetrated. Together, we established KPIs and opted for a CPI-based cooperation model. Our initial focus was on data collection and achieving the desired CPI through A/B testing. With valuable data collected in Stage 1, we optimized campaigns to increase daily user acquisitions. By refining targeting, creatives, and ad placements, we notably increased new users. Daily user volumes surged from 500-600 to 700-800, marking a significant milestone in the game's expansion. The leading platforms on which we launched advertising campaigns were Google and Facebook. Typically, Google gave a cheaper CPI of around $3, while Facebook campaigns had a CPI of around $4. As we entered Stage 3 of our partnership with Game of Sultans, our primary focus shifted towards maximizing daily user acquisition while concurrently lowering the Cost Per Install (CPI). To achieve this dual objective, we implemented a multifaceted strategy that involved refining our targeting parameters and testing new creative approaches such as noob/pro, fail and succeed, and we also used fascinating stories in order to involve the user as much as possible. By leveraging advanced targeting capabilities and audience insights, we optimized our campaigns to reach users with a higher propensity to install and engage with Game of Sultans. The CPI reduced from $4 on Facebook and $3 on Google to $3.3 and $2.5 accordingly. In the final stage, our focus shifted to consolidating our achievements and laying the groundwork for long-term growth. To sustain momentum, we implemented retention optimization strategies and scaled user acquisition efforts. By leveraging data-driven insights and strategic planning, we positioned Game of Sultans for continued success in the competitive mobile gaming landscape. Our Mobihunter team successfully expanded Game of Sultans' user base through strategic collaboration and data-driven approaches. By optimizing campaigns, exploring new territories, and prioritizing user retention, we achieved significant milestones in enhancing the game's reach and engagement. Our partnership with Game of Sultans remains poised for continued growth and success in the dynamic mobile gaming industry.

Twin Tiles-Tile Match Master is a puzzle game designed for mobile devices that puts players' memory and matching skills to the test. Since its release in early 2022, the game has gained widespread popularity among gaming enthusiasts due to its addictive gameplay and visually appealing design. Twin Tiles is a game that requires you to match tiles that look the same and clear the board before time runs out. As you progress, the levels get more complicated and require you to think fast. With different levels of difficulty and exciting features, Twin Tiles-Tile Match Master has become popular among gamers all over the world. Currently, the game is played by puzzle enthusiasts of all ages and backgrounds in over 50 countries, making it a beloved pastime worldwide. Our client approached us with a challenging request to launch their game, Twin Tiles-Tile Match Master, in the highly competitive Chinese gaming market. This market poses unique challenges due to its relatively closed-off nature, with several advertising platforms commonly used in Western regions being unavailable in China. To overcome this challenge and make the game popular in China, our client decided to explore influencer marketing services. They believed this approach would be effective due to the immense reach and impact of social media platforms in the country. After analyzing several Chinese social networks, including Sina Weibo, WeChat, Douyin, Tencent QQ, Baidu Tieba, Tencent Video, and Zhihu, we concluded that Douyin was the optimal advertising platform for the game. Because of its resemblance to TikTok and a vast community of influential bloggers, Douyin was a profitable choice. Douyin's viral video nature and its ability to integrate native content created an engaging experience for the audience, greatly increasing the chances of success. To ensure maximum reach and exposure, the marketing team collaborated with 58 influential bloggers who had up to one million subscribers and around 500,000 views. From this, the client had a wide range of options to choose from to select the most appropriate influencers for their campaign. Together with the client, we picked the six most suitable bloggers, and the integrations were launched. You can find a list of several integrations below: The influencer marketing campaign was a great success. All the integration details with the selected bloggers were carefully planned and approved, resulting in the creation of six videos. These videos collectively received over a million views, which helped in reaching out to a wider audience. As a result, Twin Tiles-Tile Match Master received over 100,000 downloads, which made the game one of the top 10 most downloaded games on the Chinese App Store. The success of the "sheep game" trend in the Chinese market was greatly aided by the strategic promotion carried out by popular local bloggers. The audience's positive feedback and recognition played a significant role in the game's achievement of outstanding results. The Mobihunter team successfully implemented an effective marketing strategy to promote Twin Tiles-Tile Match Master in the competitive Chinese gaming market. The client expressed great satisfaction with the outcome and praised the team's professionalism. The collaboration between the client and our marketing agency showcased the power of influencer marketing in driving brand awareness and user acquisition. Overall, the campaign was a great success and brought the game into the spotlight.

We started working on this project from scratch. We didn’t have proven metrics to start with. So the goals, approaches, tasks, and cooperation models kept changing over time. Therefore, the very first goal of the project was to A/B test campaigns to collect data. We looked for a media that would reach the target audience effectively. We tested several advertising platforms. The Bigpharma niche on the other hand, gave us myriads of strict rules on how f Ads should be. Therefore, we understood all the rules in this highly regulated niche. This was enhanced by good teamwork between the Mobihunter Marketing team and Onfy lawyers. They helped us make right decisions on what to show the target audience as per German law. In the first two weeks, the main goal was to A/B test and collect data. Then the second important goal was understanding the client's CPI cost since we needed this indicator for future work. Therefore, we conducted a/b tests on Ads, discussed all the results with the client, and agreed on the terms of further cooperation. Here are our split test Ads. Next, we had to agree on the CPI model of cooperation. Since the app was new and the goal was to increase the number of users as soon as possible - we started Ad campaigns on Facebook and Tiktok. Facebook and TikTok were the 2 main traffic sources for this stage. But apart from that, we also tested Ads on Xiaomi. For different audiences, we chose certain products for advertising, tracking their seasonality and popularity, and testing different creatives each time Onfy scaled more and more in the number of downloads. The number of installs increased by 280% from Tiktok, and by 738% from Facebook! For the traffic optimization stage, we switched to a revenue share cooperation model, which was most suitable. For all the campaigns, we decided to optimize for a solvent audience as it was one of the main goals. We were mainly focusing on Facebook Ad campaigns, as they were more relevant for traffic optimization. One of the next, not obvious traffic sources was Snapchat. And so, we tested Snapchat to scale our client's project At this stage, we optimized traffic and doubled the number of app downloads through Facebook ads. Moreover, we attracted a solvent audience that made more purchases. We wanted to optimize traffic, attract targeted customers who would make purchases, and increase brand awareness traffic through opinion leaders. Onfy team looked for advertising and relationship bloggers. Our inhouse influencer marketing team proved valuable in offering them our services. Therefore, we continued testing new approaches and creatives. Influencer marketing was the best method to attract more solvent audiences and increase brand awareness. Despite the specific niche and the complexity of the approach to creatives due to different rules, we achieved the result that the client expected. Onfy increased the number of installs by 280% from Tiktok, and by 738%. We optimized traffic to double the number of app downloads through Facebook ads. Our six years of experience working with different niches and deep expertise helped us cope with all the difficulties on the way to the client's goal. Thus, we always offer options that will suit both parties and lead to a positive return on Adspend.

TikTok is a social media platform that's taking the world by storm. With its rapidly growing user base of over 1 Billion, this TikTok lets you create and share short videos of 15 to 60 seconds. TikTok is famous for its viral dance challenges, lip-syncing clips, and comedic skits, but it's also a home of talented artists who showcase their music and creativity on the platform. Although mired in controversies, TikTok has become a cultural force that brings people together through shared interests and trends, influencing and reflecting the popular culture of today's digital age. We started working with TikTok in 2018, from the beginning of its popularity when it was called Musical.ly. Therefore, we helped the application to gain early adopters. We started with a clear goal in mind: To gather data through A/B testing campaigns. We focused on finding the most efficient way to reach our target audience. The client allowed us to test very different approaches, so we ultimately found the most successful strategies. We started working through a Cost Per Install model of cooperation. The clients first KPI was the retention rate. Our main task was to bring an active audience that used the application and, if possible, reviewed the content daily. We used a vast range of different approaches for promotion. This entailed different triggers to engage the audience, such as dating, video editing, challenges, etc. We not only attracted users for this client, but also content makers who had ready made content. At this stage, working conditions changed a little. The client slightly increased the retention rate. The client also cut down on marketing partners. TikTok, for its part, was very much in control of all indicators. After 6 months, we continued to work without other partners. Soon, we remained as the leading partner. Also, the TikTok team decided to attract a more adult audience. They put restrictions, and we had to attract users over 18 years old. It was quite difficult since the product was interesting to a younger audience. But despite the hard KPI and the sudden change in the audience category, we still brought good results to the client. By this stage, TikTok had already become a well-known and quite popular application. This time, the promotion strategy focused on Tier 1 countries. Every year the requirements grew higher and higher. The client had high expectations for both indicators and download volumes. Over our long history of cooperation, we noticed how an apps popularity makes it difficult to attract a new audience. Our team's next challenge was searching for new approaches and creatives. So we came up with a new approach - to focus on product functions. In our creatives, we revealed the strengths and features that the client himself wanted to draw the audience's attention to. And our approach worked well. Therefore, our advertising strategy was tightly tied to the product's features in this stage. Our final and most important stage was quite long. We found an approach to increase the retention rate. Our team of media buyers conducted a deep analysis and discovered that if we targeted users with the latest versions of IOS and Android, we would definitely increase the retention rate. And so it happened. At this stage, we needed to track 3 indicators: CPI, RR, and ROI. We had a huge monthly budget, and at the same time, we gave more than 1 Million Installs per month in the USA. We did a very large number of A/B tests on creatives and texts. We had a lot of stable campaigns that could guarantee general steadiness. And it was good because we had a space to do tests and find new ways to reach the client's targets. From our creative tests, we noticed that pranks, animal content, some shocking content went well. It was equally important to optimize campaigns in the following areas: On installation, On installations with the ability to perform a targeted action, On events. We've always tried to find a balance between these 3 types of campaigns. This made it possible to satisfy and correspond to the client's goals, giving quality installs in large volumes. Next, we decided to test advertising on YouTube using creatives with actors and native speakers for this, which brought us good results. You can see some of these creatives below: We also launched creatives for various holidays, such as Easter, Mother's Day, or, for example, Superball. Working with TikTok gave us a unique experience of working with a market leader in the top geo. The product itself is very famous and well promoted. So it was a big responsibility for us as an agency. We managed to cope with our tasks despite the hard KPI. Once again, we proved to ourselves and the client that we can turn even the most challenging goals into a big reality.

EasyPay is a mobile financial management application launched in Ukraine in 2019. Its innovative features have gained a loyal user base—and for a good reason. The user-friendly platform helps individuals to track expenses, set budget goals, and receive real-time notifications, giving them complete control over their finances. One significant feature of EasyPay is its integration with major banks, allowing users to link accounts, transfer funds, and make payments with a simple tap on their smartphones. EasyPay prioritizes user safety with biometric authentication and encrypted transactions. The app provides personalized insights through advanced analytics, empowering users to make informed financial decisions and improve their economic well-being. EasyPay simplifies splitting bills among friends, managing subscriptions, and tracking credit card transactions. It has revolutionized the way people manage their finances since its inception in 2019. Our primary promotional platform for EasyPay was Facebook, which focused on increasing installs and registrations, ultimately leading to purchases. We established a key performance indicator (KPI) of a 50% conversion rate from sign-up to purchase to measure success. We aimed to attract highly engaged users who regularly use the app's features. We conducted extensive A/B testing of various creative approaches on Facebook, meticulously evaluating the performance of each promotional campaign. We presented our findings to the EasyPay team, and after collaborative discussions, we agreed to implement a Revenue Share cooperation model for future endeavors. After a detailed study of the application's features, we discovered a relevant function—paying utility bills online. Our creative team developed various features, including: These features successfully addressed people's frustration with waiting in line at the bank and highlighted the convenience of using EasyPay to pay bills in 10 seconds. As a result, we achieved over 500 daily installs, with these users later making payments with EasyPay. During our collaboration, our focus was on discovering new traffic sources. We recommended TikTok to the client, and they agreed to try it out. We tested various methods and found that while TikTok generated positive results, Facebook provided more traffic and better returns. Nevertheless, we persisted in our efforts to achieve even better outcomes. In consultation with the client, we decided to keep promoting ads on TikTok as part of our Brand Awareness strategy. During our last collaboration stage, we worked on optimizing our presence on Facebook and expanding our traffic sources by partnering with Xiaomi and AppNext. Our primary goal was to showcase the advantages of our Android application in a highly competitive market with a growing number of banking apps. Despite the challenges, we successfully achieved our objectives and attracted over 60,000 new users from Facebook. We were able to help EasyPay achieve its goals and experience significant growth by implementing a comprehensive digital marketing strategy. Our focus on social media platforms, specifically Facebook and TikTok, attracted many active and engaged users to the EasyPay mobile application. Through analysis and adapting our approach based on data-driven insights, we helped EasyPay revolutionize financial management in Ukraine and establish itself as a leading player in the industry. Our collaboration demonstrates the power of digital marketing strategies in driving growth and achieving business objectives.