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Monobank appears as the first digital-only Ukrainian bank developing the whole bouquet of financial services straight into its user-friendly app. From safe, easy-to-use account management to an innovative service of automatic savings transfers and personalized budgeting tools, Monobank covers all sides of modern big data environment imaging and goes beyond human limitations by providing remarkable efficiency and convenience. Monobank stands apart because of its principled focus on simplicity and transparency that, coupled with an intuitive user interface, makes customer experience the most crucial element in the created product. The bank has gained a lot of ground with its intuitive interface, easy-to-follow transactions, and customers' adoration for the outstanding 24/7 customer support. This has earned the bank more patronage and made it one of the most beloved banking establishments of its kind by tech-savvy users seeking a frictionless banking experience. Monobank has successfully merged the futuristic banking technologies, user-oriented design technique, and transparency vision, which, in turn, placed the company at the top of the digital banking industry and set a new level of excellence for others to strive for. First of all, we established a key performance indicator (KPI). The monobank team was interested in us attracting users who would issue a credit card. Thus, we agreed on a format for cooperation in CPA, where the event was precisely a credit card issue. We aimed to attract highly engaged users who regularly use the app's features and are interested in opening a bank card. We tested on platforms such as Facebook and Google and only worked with the Android application. At the end of our tests, we realized that Google provides a larger volume of users who download, register, and order a bank card. At the first testing stage, we could already give the client a result of 7,000 downloads. After the testing stage, we focused on a platform such as Google since it was more optimal. Nevertheless, we continued to test different creative approaches on Facebook. Since the client is interested in issuing the card, we needed to increase the volume of users who would download applications, register, and activate the card. Since the budget was quite limited, our team of buyers used all their knowledge and experience to achieve figures of more than 40,000 downloads. At the same time, the conversion to the card issue was more than 20% of the total number of users who installed the application. Our team achieved this through a continuous search for new approaches to creating advertisements and testing the most effective ones. Thus, our creative team devised 100 options, which we then analyzed. At this stage of cooperation, we began to launch companies in the Ukrainian geo and worldwide. We also started testing campaigns on TikTok, but Google remains the most effective platform in the Monobank case. During this period, we achieved more than 50,000 installations and issued more than 12,000 cards. In our ad creatives, we always highlight all the possible advantages and uniqueness of the Monobank. Since, for example, many people already have a monobank app in Ukraine, and many are already using it, we continued looking for the ideal approach to developing working creatives. Despite the challenges, we successfully achieved our objectives and attracted new users. Our collaboration aimed at attracting users to issue credit cards saw significant success, with over 7,000 downloads achieved in the initial phase. Subsequent efforts focused on increasing user numbers and card issuances, resulting in over 40,000 downloads and a conversion rate of over 20%. Through global expansion and strategic advertising campaigns, we achieved over 50,000 installations and over 12,000 cards issued, showcasing Monobank's growing prominence in the digital banking landscape. Now we continue to work on this project globally and set even more ambitious goals.

Have you ever wondered how the TikTok algorithm operates? TikTok's official documentation reveals three pivotal factors in shaping its algorithm. Let's explore these factors together. User interactions on TikTok refer to users' actions when engaging with a particular video. These interactions are either positive or negative and can significantly influence the type of content the platform showcases to users. TikTok’s positive user interactions include: Posting a comment Following an account Liking a video Or spending more time watching videos These user interactions trigger the platform’s algorithm to display content similar to the user. On the other hand, negative user interactions have the opposite effect. Understanding how the TikTok algorithm operates empowers content creators to tailor their content to encourage the right kind of engagement from their audience. In practice, user engagement plays a crucial role. For instance, a viral video that you liked, commented on, or shared was subsequently featured on my For You Page (FYP). Even if you didn’t follow the creator, your interaction contributed to the video's widespread appeal, leading to the creator's follow-up video appearing on your FYP, demonstrating a level of trust in TikTok's algorithm. TikTokers often express this trust in comments like "Trusting the algorithm to bring me back," indicating their interest in the content without necessarily following the creator. Video Information TikTok's algorithm considers multiple elements of video information, including sounds, captions, hashtags, video descriptions, and text overlays. This information plays a crucial role in how TikTok identifies and promotes content. For example, TikTok's association with trending sounds enables the algorithm to identify users who enjoy videos featuring specific sounds. Trending sounds aren't limited to viral dances; they can also benefit brands seeking broader visibility. Additionally, creators are discovering that captions, hashtags, and video descriptions are integral to their success. Including relevant keywords in video descriptions optimizes content for TikTok's search feature, improving discoverability. To harness video information effectively, TikTok experts advise conducting keyword research within the app and strategically incorporating keywords into your video, captions, and hashtags. By doing so, creators can increase the likelihood of their content being discovered by users interested in the type of content they create. Device and Account Settings Although device and account settings have a lower weight in TikTok's algorithm, they still impact user experience. For instance, language preferences and country settings are significant determinants of user-generated content. TikTok strives to provide videos in users' preferred languages, making engaging with content that resonates with them easier. Moreover, device type is also factored into the algorithm. TikTok may prioritize videos compatible with a user's device, ensuring a smoother viewing experience, particularly on older phones or smaller screens. While these settings play a role, their influence is less pronounced than user interactions and video information. To fully understand the TikTok algorithm, it's essential to recognize the factors that boost your video's visibility and be aware of what might hinder your content from being recommended. By doing so, you can tailor your content to meet the platform's guidelines, resulting in higher engagement and better visibility. To make your content thrive on TikTok, keep these key elements in mind: Previously Viewed Content: TikTok may limit the exposure of content users have already watched. Therefore, offering fresh and engaging material is important to keep your audience interested. Spammy Content: Avoid creating spammy or low-quality content, as it can negatively affect your reach on the platform. Instead, focus on creating high-quality content that resonates with your audience. Duplicate Content: Replicating or reusing the same content multiple times can limit your video's distribution. To avoid this, strive to create new and unique content for your audience. User Marked as "Not Interested": If users mark your content as "Not Interested," TikTok's algorithm may reduce the likelihood of recommending your videos to them in the future. Therefore, it's essential to create content that meets the needs and interests of your target audience. Potentially Harmful or Upsetting Content: Content potentially harmful or distressing can face limitations, so creating content that adheres to TikTok's guidelines and community standards is critical. Doing so can ensure that your content reaches a wider audience while creating a positive impact. Here are the top 5 TikTok tips that can help you optimize your TikTok content and reach more audiences: TikTok Algorithm for Views: To capture your audience's attention within the first 3 seconds of your video, quickly convey value to your viewers. TikTok's fast-paced environment can make them scroll past if you fail to do so, leading to missed opportunities for engagement and brand awareness. TikTok SEO: While TikTok primarily relies on its algorithm, optimizing your videos for search can broaden your reach. To achieve this, you must use relevant keywords, strategic hashtags, informative video descriptions, and engaging captions to foster interactions with your audience. Focus on a Niche or Subculture: Concentrating your content within a specific niche or subculture can elevate your success. Consistently creating content within a niche helps TikTok's algorithm recognize your expertise and target the right audience. Ensure your chosen niche aligns with your interests and audience preferences. Collaborate with TikTok Users in Your Niche: Collaborative efforts with other TikTok users who share your niche can foster community and audience engagement. You can follow trends, answer questions, remix ideas, and engage with trending content to connect with users and boost your brand presence. Publish a Series: Posting related videos, gradually unveiling more information each time, can encourage more viewership. This approach enhances audience engagement, provides storytelling opportunities, increases watch time, builds a content library, establishes your expertise, and opens doors to collaborations. Plan and structure your series thoughtfully to meet your audience's expectations. By staying informed about the platform's evolving algorithm and implementing these strategies, you can achieve better results and expand your presence on TikTok in 2023. As an official marketing partner of TikTok since its inception, our company has experience launching advertising campaigns for various clients on this platform. We always recommend TikTok as a preferred platform for advertising when it aligns with the client's goals and target audience. To understand TikTok's reach and audience, make the most of its unique advertising dynamics. TikTok's vast and distinct audience makes it an excellent choice for marketers. Its user base doesn't overlap entirely with users on other advertising platforms, providing a fresh social platform to tap into. This distinctive aspect often leads us to recommend TikTok as a preferred platform for advertising. The essence of TikTok lies in its easy-to-use tools and filters that empower users to create videos effortlessly. This unique design provides advertisers a valuable opportunity to gauge the effectiveness and relevance of their content. TikTok offers diverse interests that perform exceptionally well, especially when campaigns are targeted within a specific geolocation. One common misconception about TikTok is that it is exclusively for a younger audience. In reality, TikTok boasts a mature user base with significant purchasing power, making them critical targets for advertisers. Our media buying team has observed that TikTok ranks traffic based on the analysis of user comments. Positive and negative comments have an impact on your advertisements. TikTok Ads Manager Playbook recommends keeping user comments on to help ads achieve more impressions and conversions. You can use comment management tools to hide, pin, and reply to comments. To create a compelling presence on TikTok’s platform, meticulously explore all its algorithm's intricacies. User engagements, video data, and device configurations profoundly impact TikTok's algorithm, which is crucial in shaping the content you experience and create. Yet, to guarantee that your videos captivate a broader audience, you must carefully consider limiting factors such as redundant or uninspiring content, user disinterest, and potentially upsetting material. Adhering rigorously to TikTok's guidelines and community standards is important to sustaining the platform's integrity and ensuring a secure and enjoyable experience for all users.

AliExpress is a global online retail marketplace where consumers buy products online at reasonable prices. AliExpress sells everything from apparel, clothes, and viral electronic gadgets to automobiles and heavy machinery. They unite several suppliers to worldwide customers. Dropshippers also source products here at reasonable prices. The Advantage The Aliexpress Mobile app had a variety of benefits for shoppers, including: Great prices on quality products. A wide range of products to choose from. Free shipping on orders over $50. Low minimum order requirements. Since Aliexpress is an established Fortune 500 company, we were not starting from scratch. We had lots of existing data to work with. They had a sizable Ad Spend which allowed us to test many ad approaches for this application. Like any other marketing campaign, data is king. First, our main goal was to collect data. Then the second goal in this stage was understanding the client's CPI - that is, Cost Per Install. We needed these for further marketing purposes. Therefore, we conducted A/B tests and discussed all the insights with the Aliexpress team. We also agreed on Key Performance Indicators - the means to measure the success of the campaign. To achieve this goal, we made Ad creatives and designed campaigns for Aliexpress seasonal sales. We attracted users on a low-tier offer of less than $1 We also agreed on the CPI model of cooperation. Because the mobile app had good traction and millions of downloads, we were ready to experiment with many creative approaches. We tried attracting new users with personalized advertising. We also used infomercials showing how to save money i.e. saving on wardrobe selection by shopping on Aliexpress. We tested so many Ad creatives across different Ad networks that we quickly hit the KPI the client wanted. The cost per install was less than $1, i.e., $0.5-$0.8. Also, we reached a $50 first purchase just a day after installation. The Aliexpress team consistently commended the high efficiency of our work. For all the campaigns, we decided to optimize for a solvent audience who would make more purchases. We focused on the European demographics. By then, we had vast experience working with Aliexpress. We brainstormed ideas for an annual discount festival known as 11.11. Our internal team made winning creatives for the world-famous promotion 11.11. The 11.11 annual discount festival gives discounts of up to 70% on sales. One of our goals was to attract users who would check out at least $50. Our professionalism, methodology, and experience, made a successful campaign setting us up for the next stage. Our main task was to increase brand awareness while acquiring qualified new customers. So we scaled our creative approaches by testing more creatives. We made Ads for various product attributes I,e Plus + sizes, etc. We also tested Ads on leading categories like phone accessories, and at the same time, many creatives performed well. All in all, we could attract an average of 400,000 new installations per month. On average, 5,000 of them made a purchase just a day after installation. Conclusion Cooperation with Aliexpress gave us a lot of experience we can use to serve small and medium businesses. The key was to test many approaches, identify winning ones, and scale fast. Since this was a blockbuster campaign, we’ve always been proud of what we did. This campaign established us as one of the most effective marketing teams.

At Mobihunter, we pride ourselves on our innovative approach to client collaboration, particularly through Cost Per Action (CPA) models. In this article, we delve into the inner workings of our CPA collaboration model, shedding light on how we harness data-driven insights, creative strategies, and industry expertise to drive meaningful outcomes for our clients. The Target Cost-per-Action (CPA) model is a strategic pricing approach employed in advertising. Unlike traditional models where advertisers pay for clicks on their ads, CPA allows them to pay only for specific actions taken on their website, such as purchases or sign-ups. This results in a more targeted and cost-effective advertising strategy, where advertisers pay solely for the desired outcomes rather than mere clicks. Employing a target CPA pricing model in app advertising offers some advantages: Versatility: Advertisers gain the flexibility to designate which actions they wish to compensate for, rather than paying solely for clicks on their ads. Enhanced ROI Tracking: By remunerating for specific actions instead of clicks, advertisers can meticulously track the return on investment (ROI) from the ads. This heightened visibility enables advertisers to make well-informed decisions regarding their marketing strategy and budget allocation. The formula to calculate your CPA is as follows: CPA = Total advertising cost in period X / Number of desired actions in period X CPA vs CPI: Understanding the Metrics for User Acquisition In the realm of user acquisition, CPI stands out as the metric of choice. With CPI, advertisers pay exclusively for actual app installations triggered by their ads. Yet, it's important to recognize that while CPI focuses solely on the initial install, a significant portion of users may not translate into revenue through subsequent actions like ad engagement or purchases. This is where CPA comes into play, offering a more comprehensive view by delving deeper into user behavior within the app itself. Determining an Optimal CPA When evaluating the effectiveness of your CPA, it's crucial to assess whether the action undertaken justifies the associated cost. Take, for instance, the prominence of social media shares as coveted goals in today's content-driven landscape. While users may share your content as a direct result of an ad, it's essential to acknowledge that the share alone may not translate into immediate revenue. Instead, its value lies in its potential to bolster brand awareness or drive further installations. Thus, it's imperative to examine CPA in tandem with monetization Key Performance Indicators (KPIs) to gain a comprehensive understanding of campaign success. We rightly believe that only highly effective teams can work according to the CPA model. Thanks to our many years of experience, we have been able to gain unique experience with clients from different niches: banking, fintech, utility, and others. Among the clients with whom we worked using this model were Monobank, ClearVPN, Hotspot Shield, Dfndr, and IQ Option. And the problems of working with them were also very similar - since it was necessary not just to bring users, but to bring those who would perform the target action, which is different in different cases, for example, issuing a card, making an in-app purchase, etc. But, we found an approach to everyone, pinpointing the audience, and we concluded that the desired conversion should be no less than 20% for the campaigns to pay off. In order to achieve this desired conversion, we tried different approaches: Precision Audience Targeting: We meticulously segment our audience to ensure that our ad campaigns resonate with the right users. By offering valuable content and experiences that align with their interests, we not only increase engagement but also drive down the cost per action as users are more inclined to convert. Creative Innovation: Our creative team focuses on crafting attention-grabbing ad creatives with clear and compelling calls to action (CTAs). Enhancing Ad Quality: We delve deep into optimizing our paid search campaigns to ensure maximum relevance and effectiveness. Through meticulous keyword selection, exclusion of negative keywords, and alignment of ad messaging with the app experience, we elevate ad quality scores and attract high-quality users, thereby driving down CPA. By implementing these strategies and continually refining our approach, we empower our clients to achieve their CPA goals effectively and efficiently. At Mobihunter, we're committed to driving tangible results and delivering exceptional value through our innovative advertising solutions.

It is common knowledge that in today’s world of the internet and accessible digital promotion, businesses seek to enhance the effectiveness of advertisements and maximize the conversion rate. Unfortunately, even firms that spend a considerable amount of money and effort on ads meet low conversion rates, and they are left wondering whether their campaigns are on the right track. Mobile ads or general digital advertising, can be several factors that make an ad campaign a success or a failure. Let’s take a look at the factors that may lead to the absence of ad conversions and how to employ the necessary fixes to boost your ROI. Another important factor that determines the effectiveness of ads is the correctly chosen target audience. If your ads are not targeting the right audiences, they are not going to sell, no matter how good the ad content is. It occurs when decision-makers employ broad targeting factors or where little effort is placed into defining the market. It also notes that very general ad placements can attract a lot of attention, yet, these views may not be from users who are engaged with your business. For instance, using generic categories like age or gender to target the audience when there is no further differentiation in the interests, behaviors, and niches of the potential audience can result in advertising dollars going to waste. How to Improve Targeting: Utilize Audience Insights: To better understand your target markets, use analytical tools and platforms like GA, or Facebook Audience Tracker. Know their behaviors, preferences, and habits on social media to ensure that the ads placed will reach the target consumers well enough. Implement Retargeting: Retargeting campaigns help to target those users who are already familiar with your site or application. These are the users who know of your brand and are therefore more likely to make a purchase. Lookalike Audiences: Build audiences that resemble your high-value customers so you can attract other individuals who are similar to them. The adverts, which do not capture the attention of the customers, and the message regarding the suitability of the product does not have the pull power to cause a change. This is usually obvious when the ad is presented with or without a message or when the imploded message is unclear or does not grab the consumer’s attention among other advertisements. How to Improve Ad Creatives: Focus on Visual Appeal: Astounding graphics are crucial to stand out in such a world, or more precisely in computer displays, or especially in mobile ones. When using images or videos ensure that they are clear, they should be appropriate, and should also be relevant to the brand. Craft a Clear CTA: They are aware that a good call-to-action plays a critical role in conversion rate. This is the main reason. The address and call should be clear, precise, and unambiguous if you want the users to subscribe, download, or purchase something. Do not use undifferentiated call-to-action tags such as “Click Here” . Instead, use those that refer to the action you want the audience to take as well as the gains they stand to make and they include ‘Grab Your Free Trial’ or ‘Shop Today.’ A/B Testing: Incorporate the process of split testing of the various ad creatives you wish to deploy to determine which set yields the best results. The A/B testing can be applied again to fine-tune visuals, messages that can be sent to users, and CTAs to increase the conversion rates. The formula for creating effective advertisements in the modern world is closely connected with the methods of personalization. This is the reason why campaigns that are rolled out in general and for all users are not effective. Most of the time when the ads developed are not targeted to fit the needs or behaviors of your audience, you will end up with little conversion. How to Enhance Personalization: Segment Your Audience:Get to know more about your audience and divide them depending on their previous purchase, age, gender, and many other characteristics. It is crucial for the ads to solve the problem of representing specific audience segments or appeal to an unmet need. Dynamic Ad Content: Facebook and Google Ads include the option to use dynamic ad components that update portions of your advertisement depending on the user’s interests or previous actions. Use Data-Driven Strategies: Historical data about past campaigns can hold a clue as to which of the personalization strategies are effective. Carrying out data-driven campaigns helps you to be relevant to your audience in their everyday lives. Two other familiar causes include low funding or adverse ad coursing. You may guess that advertising with only a few dollars may not allow you to get enough people for your ads to convert adequately. On the other hand, if users are exposed too much to your ad the effect could be the opposite of what you desire and they would have what we call ad fatigue. How to Optimize Budget and Ad Frequency: Monitor Ad Frequency:Measure how frequently the same users view the ads placed by you. If your frequency is too high, you should probably update your creatives or, maybe, cut your spending for that specific ad set. Set a Realistic Budget: Make sure that your budget is enough to allow your ads to be seen by enough individuals in order to occasion conversions. If forced to choose between targeting the most expensive audiences or having no audience at all, you should go for the former. Adjust Bidding Strategies: Try out various bidding techniques like CPC or CPM and which approach fits your campaigns best in terms of return on investment. As you have already rated your ads depending on where they appear, it goes without saying that this affects the outcome. If your ads are being displayed on such sites, it is improbable in the extreme that they will get the attention of a target market that needs your worthwhile product or service. This issue is closely related to the display and mobile ad formats, as is the placement that can be quite diverse. How to Improve Ad Placement: Use Placement Exclusions: There is another option as placement exclusion that allows excluding sites or apps that are not interesting to the audience in Google Ads. Leverage Premium Inventory: Concentrate more on the classified sites that your target ‘clientele’ is most likely to frequent. Choose the best ad networks and platforms that are related to your brand and its vision. Analyze Performance by Placement: Always analyze the effectiveness of the ads based on the placement of the ads. This will help you to allocate your advertising fund to those locations that have the highest returns and remove those with low ROI. With the current surge in mobile advertising, having advertisements that are not optimized for mobile users is a big no-no. Users who interact with the website through a mobile device are different from those using a PC or a laptop and if one is designing an ad they are likely to frustrate the conversion rates. How to Optimize for Mobile: Mobile-First Design: Make certain your advertisements are mobile-friendly which is, easy to navigate, simple, load with, and loads fast. Test on Multiple Devices: It is advisable to every advert you make across the various mobile devices and operating systems to see if they appear and perform properly. Mobile-Specific Campaigns: It will be wise to develop new types of ad campaigns that would be purely related to mobile business services and target the needs of mobile customers. For instance, it can be seen that whereas full motion picture advertisements could seem to have higher reach rates on mobile devices than full animation commercial clips, shorter television advertisements could be more effective than longer ones in reaching customers in mobile devices. Solving the biggest causes of ad ineffectiveness is a multi-faceted process that involves careful planning, analytical thinking, and constant improvement. Starting from adjusting the targeting and creative aspects, which are part and parcel of any advertising campaign, up to the convenience of the user, all these parameters contribute to improving conversion rates. At Mobihunter, we focus on providing services that can improve mobile ads marketing strategies effectiveness. Through data analysis, superior targeting approaches, and custom ad approaches, we guarantee your ads achieve the appropriate audience and perform well. Don’t let lackluster campaigns languish while your competitors enjoy stellar performance; we can turn these failures into winning strategies to take your business to the next level.

Mobile marketing is an industry that is constantly changing and evolving. The mobile marketing world is preparing for a significant shift as we move into a new year. It's not just about keeping up with the latest trends but staying ahead of the curve. Our comprehensive guide will take a deep dive into the upcoming mobile marketing trends expected to dominate the scene in 2024. From the integration of artificial intelligence and immersive experiences to the growing importance of privacy and sustainability, we will help you navigate this ever-evolving landscape. We invite you to read our blog to discover the exciting possibilities and strategies that will give you a competitive edge in the fast-paced world of mobile marketing. Artificial Intelligence (AI) is changing mobile marketing in a great way. AI is not just a popular word but a technology that changes how marketing works. This article will discuss how AI makes user experiences more personal, customer support better with chatbots, and campaigns more powerful with predictive analytics. AI changes how mobile marketing personalization works. Businesses use AI to scrutinize vast amounts of user data — including browsing histories, likes, and past actions. This data is not just for display; it is a valuable tool that enables the creation of highly customized content and suggestions. This degree of personalization goes beyond the surface level, addressing individual wants, needs, and behaviors. Think of an e-commerce app that uses AI to suggest products based on what users bought, browsed, and where they are. This customization makes users happier, more likely to buy, and loyal for a long time. Chatbots change customer support in mobile marketing. They are AI-powered helpers that are always ready to answer customer questions quickly. By doing customer service, businesses can save time and money and give good, personal support to their users. Since they started, chatbots have significantly improved and are not just giving fixed answers to common questions. With advanced language and learning skills, today’s chatbots talk to users in real, human-like ways. They can help with product tips, payment processing, and problem-solving. Also, they get valuable user data and feedback, giving businesses helpful information about customers' likes and dislikes. Predictive analytics with AI is changing mobile marketing. It uses user data from past interactions to find patterns, trends, and links humans may not see — helping businesses make intelligent decisions and create targeted campaigns with more sales. Predictive analytics can help companies find their best customers, guess their subsequent actions, and improve their marketing plans. By knowing user likes and buying habits, companies can give personalized offers, deals, and suggestions that match each user, making marketing campaigns more effective and providing more return on investment (ROI) by using resources on the best chances. Video content is increasingly important in social media advertising and will be more powerful in 2024. Marketers need to use video to attract modern audiences. The trend for video is clear, and marketers use video ads more smoothly in their strategies. Formats like short videos, live streams, and stories are the best options for engaging users and making them buy. Personalization is a powerful tool that brands use to be authentic. Brands often use data to tailor content to the individual likes of each user. This personal touch helps build trust and a stronger bond between brands and their audience. Also, user-generated content (UGC) is changing how advertising works. It’s not only about what brands say; it’s about what their customers make and share, which makes the advertising more authentic. Augmented Reality (AR) and Virtual Reality (VR) technologies are changing how brands and customers connect on social media. By 2024, these immersive technologies will be part of advertising campaigns, giving users a unique way to interact with brands. These virtual worlds will let users experience products and services in new and unique ways, improving the customer experience and starting a new age of interactive advertising. Ephemeral content, such as Instagram Stories and Snapchat Snaps, is increasingly popular on social media. It lasts for a short time, which makes it feel urgent and exclusive. It is ideal for promotions that expire soon and updates that happen now. Clever marketers use the appeal of story ads to catch the short attention of their audience. These short, exciting stories act as bait, pulling users into the brand’s story and making them buy. Social commerce is a trend that combines social media and online shopping. Apps like Instagram and Facebook have added shopping features that let users shop and buy products within the app, allowing businesses to convert social media interactions into sales, changing how modern commerce works. Mobile marketing is undergoing a radical transformation in 2024. To succeed in this industry, you need to be more than just a follower; you need to be a leader. In this guide, we explore the emerging trends in mobile marketing that will shape the industry's future. From integrating artificial intelligence and immersive experiences to the increased focus on privacy and sustainability, we navigate the changing landscape of mobile marketing. These trends offer possibilities for innovation and growth, and staying ahead of these changes can give you a competitive advantage in the fast-paced world of mobile marketing. The future is mobile, and it’s full of opportunities. So, don’t just keep up with these trends; embrace the chance to be a pioneer in the next stage of mobile marketing. Be proactive, flexible, and successful in this dynamic environment. The Mobihunter team is always here to help you adapt and profit from new trends.

Game of Sultans is a captivating mobile game that transports players into the heart of the Ottoman Empire, where they assume the role of a powerful sultan. As rulers, players must navigate the complexities of palace politics, forge alliances, build armies, and expand their influence to secure their dynasty's legacy. With its immersive gameplay, stunning graphics, and strategic depth, Game of Sultans has garnered widespread popularity among gamers worldwide. Its blend of empire-building, strategic warfare, and role-playing elements offers players a unique and engaging gaming experience. Moreover, regular updates, events, and social features keep the game fresh and exciting, fostering a vibrant community of players who eagerly compete and collaborate to dominate the empire. The client approached Mobihunter to expand the game's user base in the Europe, US and Canada markets, a region they hadn't previously penetrated. Together, we established KPIs and opted for a CPI-based cooperation model. Our initial focus was on data collection and achieving the desired CPI through A/B testing. With valuable data collected in Stage 1, we optimized campaigns to increase daily user acquisitions. By refining targeting, creatives, and ad placements, we notably increased new users. Daily user volumes surged from 500-600 to 700-800, marking a significant milestone in the game's expansion. The leading platforms on which we launched advertising campaigns were Google and Facebook. Typically, Google gave a cheaper CPI of around $3, while Facebook campaigns had a CPI of around $4. As we entered Stage 3 of our partnership with Game of Sultans, our primary focus shifted towards maximizing daily user acquisition while concurrently lowering the Cost Per Install (CPI). To achieve this dual objective, we implemented a multifaceted strategy that involved refining our targeting parameters and testing new creative approaches such as noob/pro, fail and succeed, and we also used fascinating stories in order to involve the user as much as possible. By leveraging advanced targeting capabilities and audience insights, we optimized our campaigns to reach users with a higher propensity to install and engage with Game of Sultans. The CPI reduced from $4 on Facebook and $3 on Google to $3.3 and $2.5 accordingly. In the final stage, our focus shifted to consolidating our achievements and laying the groundwork for long-term growth. To sustain momentum, we implemented retention optimization strategies and scaled user acquisition efforts. By leveraging data-driven insights and strategic planning, we positioned Game of Sultans for continued success in the competitive mobile gaming landscape. Our Mobihunter team successfully expanded Game of Sultans' user base through strategic collaboration and data-driven approaches. By optimizing campaigns, exploring new territories, and prioritizing user retention, we achieved significant milestones in enhancing the game's reach and engagement. Our partnership with Game of Sultans remains poised for continued growth and success in the dynamic mobile gaming industry.

In today's digital marketing landscape, mastering the tools provided by Meta (formerly Facebook) is essential for businesses looking to enhance their online presence and advertising effectiveness. Meta offers two primary platforms for managing marketing activities: Meta Business Suite and Business Manager. Each platform serves distinct purposes and comes with its own set of features tailored to meet specific business needs. This article aims to provide a detailed comparison between Meta Business Suite and Business Manager, highlighting their unique functionalities and capabilities. By understanding these differences, businesses can better determine which platform suits their marketing strategies and operational requirements. Meta Business Manager enables businesses to claim and oversee various assets such as Facebook and Instagram pages, WhatsApp accounts, and website domains. It provides access to backend settings for all Meta assets, facilitating comprehensive management and oversight. Businesses can launch and monitor paid advertising campaigns on Facebook, leveraging detailed insights to assess performance effectively. Additionally, Meta Business Manager supports the creation of product catalogs to promote goods across Facebook, and enables tracking of audience behavior through trigger-based events. On the other hand, Meta Business Suite focuses on content creation and management across Instagram and Facebook. It offers tools to create and share content seamlessly, along with a Scheduler feature for planning content calendars efficiently. Moreover, businesses can engage with their audience by responding to comments and direct messages directly through Meta Business Suite, enhancing interaction and responsiveness. Meta Business Manager facilitates comprehensive oversight of all Meta assets, including the addition of partners and team members with designated employee and admin access. It enables the assignment of tasks for Facebook pages and the creation of ad accounts. Conversely, Meta Business Suite offers limited business settings, often redirecting users to Business Manager for more detailed options. Meta Business Suite is an ideal platform for creating, sharing, and scheduling content on Instagram and Facebook. It allows users to craft posts, initiate live sessions, post reels, and plan their content calendar monthly. The Planner tab enables the development of a marketing calendar by scheduling content well in advance, setting goals, and tracking content across both platforms in a centralized location. In contrast, Meta Business Manager does not support the creation or scheduling of posts; users must navigate to Meta Business Suite for content management functionalities. Meta Business Suite provides notifications for post activity and enables users to respond to comments and direct messages as a Facebook page administrator. Meta Business Manager lacks community management capabilities, requiring users to access Business Suite for engaging with their audience through comments or messages. Meta Business Manager allows for the integration of Facebook datasets with websites for precise targeting, the creation of Facebook ad accounts, and connection to Ads Manager. Users can create advertisements, manage ad creatives, develop and manage custom and lookalike audiences, and assess ad campaign performance through their Ads Manager account. While Meta Business Suite offers an option to create ads, it primarily supports boosting posts to enhance reach and does not provide detailed analytics for ad performance review. With Meta Business Manager, you can centralize all your ad creatives, making it easy to sort them by campaigns, events, months, or performance metrics. This level of organization isn't possible with Business Suite. Meta Business Portfolio is only accessible through a web browser and is not optimized for mobile devices. In contrast, Meta Business Suite offers flexibility with both a desktop version and a mobile app available for download from your phone's app store. Meta Business Manager allows you to navigate to the Billing Payments section, where you can add or remove billing methods and review payment activities for individual ad accounts. Additionally, it provides navigation options for Commerce Manager and Events Manager, enabling you to add product catalogs and create trigger-based events to monitor audience interactions. Moreover, Business Manager offers several features not available in Meta Business Suite, including: Adding multiple Facebook business pages through the "Registrations" tab. Claiming your website domain via the "Brand Safety and Suitability" tab. Connecting your apps through the "Integrations" tab. In conclusion, the choice between Meta Business Suite and Meta Business Manager largely depends on the specific needs and goals of your business. Meta Business Suite is ideal for social media managers and community engagement specialists who require robust tools for content creation, scheduling, and direct interaction with audiences. It provides a streamlined platform for managing posts, responding to messages, and monitoring engagement across Facebook and Instagram. On the other hand, Meta Business Manager is more suited for advertising specialists and businesses that need comprehensive control over their ad campaigns and detailed asset management. It offers advanced features for managing multiple ad accounts, creating detailed ad campaigns, and overseeing various business assets securely. Additionally, it provides functionalities for billing management, product catalogs, and integrating various apps, which are essential for businesses with extensive advertising needs. By understanding the key differences and strengths of each platform, businesses can make informed decisions to enhance their marketing strategies and operational efficiency. Whether your focus is on community management or in-depth advertising analytics, Meta's tools offer tailored solutions to support your business growth.

The spending by the users in the 2023 Black Friday season was the highest one seen by the companies and went of trends seen in earlier years. Appsflyer also stated that Android revenue jumped 60% in the US compared to an average of November, up from a 48% YoY increase in 2022. The combined totaliOS user spendings on Black Friday 2023 and 2022 even are 70% higher than average daily app spendings for those months in total. They both raise the importance of Black Friday as a high-potential period to draw app revenues, but also stress on the proper preparation by brands before the time when users get more engaged. That is why at Mobihunter we are trying to assist brands to use such periods to achieve the best outcomes via effective data-driven advertising. Now, let me explain how to synchronize your campaigns to market events such as Black Friday and get unmatched outcomes. Black Friday and Cyber Monday are peak opportunities for app growth and revenue generation. To fully capitalize on these events, it's crucial to optimize your app's presence across various facets. Here are key steps to prepare your app for success during these high-traffic shopping periods: 1. Text Updates for ASO Updating your app's title, subtitle, and description with relevant keywords like "Black Friday" can significantly enhance its discoverability. 2. Captivating Visual Updates Your app's visual elements—icon, screenshots, and videos—should reflect Black Friday themes to capture attention.. 3. Engaging In-App Events Special promotions, flash sales, and exclusive discounts can create a sense of urgency and exclusivity. 4. Strategic Keyword Optimization With a surge in search volume for "Black Friday" starting in October, aligning your app’s metadata with trending keywords is vital. Use keyword research tools to analyze search trends and incorporate high-performing keywords into your app’s metadata. Regular updates based on performance data will keep your app competitive in the rankings. 5. Localization for Global Reach Tailor your app store listings to different languages and regional preferences to expand your reach. By implementing these strategies, you can position your app as a go-to platform for holiday shoppers, drive downloads, and maximize revenue during Black Friday and Cyber Monday. From ASO optimization to in-app events, every detail contributes to creating an impactful presence during these pivotal shopping events. App icon, screenshots, and promo videos play a vital role in the number of download- intent and it means all of these should be optimized for Black Friday. If you want to retain customers, update your visuals to put emphasis on your exclusive offers and discounts using heavy text overlays with tags such as ‘Exclusive Black Friday Deal’ or ‘Only one week left’. Such elements are called to induce the feeling of timeliness so that the users take some actions. To make visuals more appealing and connected to Black Friday imagery they should be styled in dark colors, have bright price offers and have sharp discount percent values in the foreground. Such thematic design decisions can work as a very suitable and efficient way to attract user attention and force conversions. Use of shoppable and interactive videos when creating your content since they help grab the attention of users and make them buy. These videos when used as Stories within your application can greatly improve your video marketing strategies as people spend 47% more time watching interactive stories’ videos than a regular videos. More so, they can increase the purchase intent by as much as nine fold! When planning Black Friday campaigns, learn from influencers and share content that will rouse your audience, such as unboxing special Black Friday offers or spotlight on products. Use elements such as poll or emoji reaction bar or even product tags as a way of engaging users and leading them to the right purchase pages. Swipe-ups and strong CTA buttons are particularly useful where you want a user to perform certain action. When incorporated into the pre-Black Friday campaigns or during Black Friday, shoppable videos are perfect for boosting users’ engagement and sales during this popular shopping rush It impacts tactics used this Q4 to boost app installs through highly focused paid advertisements before Black Friday. Available and experimenting with different creatives, segments, and bidding strategies on sites like Meta, Google, Snapchat, and TikTok helps brands to define what ad formats are most effective to reach users and expand the strategies for acquiring them. Information collected to during this period acts as information to improve the campaigns and makes them to be perfected during the pre blitz phase before Black Friday starts. Also noteworthy is that retargeting ads are a real help in approaching users who once came close but did not complete the purchase. Turning those potential customers into active buyers, brands can offer them individual discounts connected to such a timed Black Friday offer. Black Friday remains to be an unarguable success for app-based companies as an effective way to increase customer reach along with their sales profits. There are lots of record-breaking trends identified in the year 2023 and thus, one must be strategically set to get the most of the application this time of the peak shopping season. Starting with improving its visibility with ASO updates and ending with creating intriguing visuals, engaging in-app events, and utilizing shoppable videos, every single optimization effort matters most in today’s high-stakes competition. Additional paid campaigns and a retargeting approach help to refine your app and get to the audience at the right time, interest to conversion. It only means that with these standard tricks under your belt and keeping yourself flexible with analytics-based modifications, you are not only creating ways in satisfying users and acquiring more of them, but developing the capacity for creating a loyal fans base in the long run. Ready to elevate your app's performance this Black Friday? Contact Mobihunter at clients@mobihunter.co for expert assistance in app marketing strategies that drive results.