Mobile Attribution Trackers: What you need to know

Data is the engine of all mobile advertising success. It’s the guiding compass behind decision-making and optimization. The center of this data-informed environment involves tracking platforms – advanced instruments with significant impact on your advertising campaign results.In this article Mobihunter team will guide you to find out how tracking platforms influence mobile advertising.

Tracking platforms are the unsung heroes of the mobile advertising landscape. Their primary function is to gather, organize, and present data related to advertising sources, conversions, and app events in a comprehensible format.They serve as the unifying element of your advertising campaigns.

Working without a tracking platform is extremely difficult, we would even say impossible. Different data flows can engender confusion and conflicting conclusions. Adding to the confusion, a new SDK is often required for each advertising platform which further complicates your application. This process is simplified by using tracking platforms, which combine the required SDKs into a unified and effective solution.

Tracking platforms come in two main types, each catering to distinct needs within the mobile advertising realm:

1. Mobile Tracking Platforms

Mobile tracking platforms are the analytical heavyweights of advertising. Their main function is to assess the performance of different advertising routes. The well-known companies in this segment of the industry are AppsFlyer, Adjust, Tune, Mixpanel Kochava and Branch.

2. Product Analytics Platforms

On the other hand, product analytics platforms move on to internal application metrics. They offer significant insights on your app’s performance. The foremost players within this category include Amplitude, Firebase, Flurry, Google Analytics and ect.

While some of these platforms try to combine both functions, it is important here to point out that such integration does not always guarantee the best results.

Now, let's delve into why tracking platforms are indispensable in the world of mobile advertising:

1. Unified Data

Throughout tracking platforms, there is a single source of accurate and standardized data. This clarity enables you to make decisions about the budget allocation and optimal application in a rational way.

2. Simplified Reporting

Through serving as a central repository for all of your campaign information, tracking platforms simplify the work with analyzing outcomes of advertisements. Say farewell to this cumbersome data management process.

3. Time Efficiency

Say goodbye to those times when dealing with spreadsheets was required. Data collection and analysis through tracking platforms will enable you to perform strategic activities.

4. Combating Fraudulent Activity

In a time when fraudulent traffic is one of the most critical issues, tracking platforms act as protective screens. They protect your advertising attempts against malpractice.

In the fast-paced world of mobile advertising, tracking platforms become not only tools but also strategic necessities. These sites provide information accuracy and a wide range of benefits, allowing you to measure marketing efforts campaigns or concepts. They enable you to monitor user activity across ad networks and provide a deep understanding of your audience, making the most out of time and money.

AppsFlyer

In mobile attribution, AppsFlyer is the king of all trades. Its comprehensive suite of attribution methods includes:

• Multi-Touch Attribution: AppsFlyer specializes in analyzing all customer engagement points; through deep dive into user behavior and campaign efficiency.
• Retargeting Attribution: This function helps in the assessment of your retargeting campaigns’ performance. The AppsFlyer attribution model connects “back” events from user re-engagement to the channel or source responsible for it.
• Configurable Attribution Lookback: Personalization is critical in mobile advertising, and this aspect AppsFlyer knows very well. As a result of configurable attribution lookback windows, you can customize your period for each media source and receive more accurate time-relevant data.In addition to its robust attribution capabilities, AppsFlyer offers a wealth of features covering the entire acquisition funnel:
• Audience Builder: Perfect for user acquisition campaigns that focus on people, AppsFlyer’s audience builder makes it possible to reach the right users with accuracy.
• Retention Reports: With the help of insightful user retention reports, learn about loyalty and retention patterns in users so that you can develop your strategies accordingly.
• Cohort Analysis: Cohort analysis can be used to improve your campaigns by building a better understanding of how user behavior changes over time.
• SDK Integration: Integrate AppsFlyer seamlessly across Android, iOS, Windows and other platforms to make the attribution process smooth.
• Granular Insights: With detailed reports, use granular information about users’ interactions and campaigns performance.

Fraud Protection: During such a period where ad fraud is prevalent, an innovative solution as AppsFlyer ensures campaign protection against malpractices.

Adjust

However, in terms of fortifying your app marketing efforts with uncompromising security, Adjust comes out on top. Via this dynamic duo of private cloud infrastructure and anti-fraud means, Adjust becomes a formidable protector against your data and campaigns.

But security is not the only aspect of Adjust’s allure. This platform is both an app analytics and attribution tool. Here are some of the standout features that make Adjust a good choice:

• App Analytics: Take a deeper look into the work of your application with Adjust app analytics, which provide insights that can guide you in making informed choices.
• Store Stats: Monitor your application performance across different app stores to stay ahead of that game.
• Campaign Tracking: Track your marketing campaigns’ performance without difficulty and adjust the strategies accordingly to ensure maximum efficiency.
• Cohort Analysis: Cohort analysis provides a comprehensive understanding of user behavior, thus helping you to improve your targeting over time.
• Multiple KPIs for Apps: Measuring success with a variety of KPIs designed specifically for apps, you will be able to see the overall performance picture concerning your app.
• Intuitive Dashboard: Simply navigate the complexities of your data with a user-friendly dashboard that provides insights at their fingertips.
• In-App Events Tracking: Measure the performance of in-app events with precision to enable evaluating user engagement and improving it accordingly.

In the dynamic realm of mobile attribution and advertising, Mobihunter is your trusted ally. As a certified partner of both Adjust and AppsFlyer attribution platforms, we bring a wealth of experience and expertise to the table. Our commitment to delivering exceptional results ensures that our clients harness the full potential of these powerful attribution tools.

Whether you're seeking to set up, optimize, or navigate the intricacies of attribution platforms, Mobihunter is always here to assist. We understand that success in mobile advertising hinges on precise data, informed decisions, and effective optimization. With Mobihunter by your side, you have a dedicated partner ready to guide you towards attribution excellence.

Let us be the driving force behind your mobile advertising success. Get in touch with Mobihunter today, and let's embark on a journey towards data-driven, results-oriented advertising.