How to use ChatGPT to market your app

The need to foster curiosity and lead while the ever-changing marketing landscape is an integral part of what we do. Continuous evaluation of new technologies and their applicability to our daily operations is critical for optimal implementation.

The introduction of ChatGPT marks the beginning of a revolutionary change in marketing approaches. However, this change will occur gradually at first. The applications are limitless, and the speed of learning and innovation already indicates a promising direction.

The ability to unleash the full potential of ChatGPT can save many hours for you and your team. However, employing it properly requires a well-developed knowledge of its potentialities. Although it cannot replace strategic thinking or creativity, it is the most effective method to speed up creativity and production processes. In addition, it provides a distinct outlook and knowledge that helps enhance the entire marketing plan.

Setting off on the mobile app development journey requires solid groundwork, where market research assumes prime importance. Understanding your audience, gauging their needs, and traversing the competitive arena are essential requirements. Utilization of ChatGPT for industry trends, leading players, market share, challenges, and up-and-coming opportunities for your app gives you an edge as a stakeholder.

From our exploration, we queried ChatGPT “What are the trends, challenges, and emerging areas in the fintech mobile app industry?”. The answer provided the four key points addressing trends such as digital wallets, AI and machine learning, open banking, and cryptocurrency. AI highlighted issues like security, regulatory compliance, data privacy, and consumer confidence as well. In addition, it exposed fresh growth points, such as embedded finance, sustainability, digital identity, and neobanking.

A thorough competitor analysis is also a significant part of mobile app ideation. This stage involves the detection and analysis of the strengths and weaknesses of the existing apps that are similar to the ones in development. This type of analysis reveals important facts about market features and user viewpoints, thus cuing in developers on the path they need to follow.

One of the most integral parts of the app development process is coming up with new and innovative app features that will hook and hold users firmly attached to the app. A solid roadmap starts with a detailed list of possible features, and ChatGPT is extremely helpful in this task.

Utilizing ChatGPT for brainstorming new app features involves leveraging various inputs:

• Existing Research: Incorporate insights from existing research, including user personas, pain points, and an analysis of competitors. By tapping into this information, you can identify areas where your app can stand out.
• Current Features: Consider the features your app already possesses, such as reminders or referral systems. ChatGPT can provide suggestions on enhancing or building upon these existing functionalities.
• Goals Alignment: Align feature ideas with your specific goals, whether it's addressing drop-off issues during onboarding or increasing user retention post-Day 30. ChatGPT can tailor suggestions to meet these objectives.

To extract the most useful answers, ensure you provide ChatGPT with the following key elements:

• App Category Identification: Specify the category your app belongs to, enabling ChatGPT to tailor suggestions that align with the nature and purpose of your application.
• User Persona Description: Clearly describe your target user persona, including their preferences, needs, and pain points. This information helps ChatGPT generate ideas that resonate with your audience.

Output Request: Clearly state how you want the output, whether it's a summary, list, or table. This ensures that ChatGPT delivers the information in a format that aligns with your workflow and decision-making process.

When using ChatGPT in this strategic way, you can fill your backlog with creative and unique feature ideas tailored to your audience. This will consequently result in an app of high quality that appeals to and is valuable to your target market.

Successful SEO keyword research is critical to increase your app’s visibility, and ChatGPT is helpful at this point. Taking into account aspects such as search volume and competition, ChatGPT selects the best keywords for your app.

In our example, we employed the following prompt for keyword research related to an online banking app: Develop a list of related keywords for an online banking app that helps to initiate automatic savings withdrawals and make categories of savings for separate savings goals such as ‘Vacation Fund’ or ‘College Savings.’

The AI-powered chatbot came up with a list of keywords, using the app's features and functionalities, that can help improve search visibility and attract users interested in the various financial capabilities the app offers.

In the dynamic app development and marketing world, ChatGPT takes its place as a revolutionary ally. It is multitalented, from decoding fintech trends to designing engaging app features. The capabilities of this tool encompass the fields of keyword research and app visibility optimization. Our team always keeps up with the times, and in our free time, we are always ready to research and test new technologies and think about how to apply them in our work.