How to use Ads Library Facebook

The ad archives of the Meta Ad Library are useful when reviewing competitors’ advertisements. Learn how you can use this resource effectively to boost your Facebook ad campaigns; here are the seven best ways to do it.

Creating attractive Facebook ads may be a challenge to some people especially to those who are new in the field.

On the saving grace, the Meta Ad Library has a large database of commercial ads across industries, areas, and languages to help.

Using the above information, this article explains what Meta Ad Library is, how you can find it, and seven strategies on how to improve your campaign by using the said tool.

If you don’t already know, the Meta Ad Library that we know as the Facebook Ad Library is where advertisers test ads.

The Meta Ad Library, the political advertisements database, was created by Facebook and amalgamated with Meta in 2019, following the Facebook political ad controversy. It allows users to open and view all the advertisement campaigns that are active on the Facebook advertising platform. The public, the researchers, the associated journalists, or any level of the government can track political ads through this platform, and it offers up to 7 years'data.

Earlier it was used to enhance political accountability, then to follow the competitors and new trends atall.

While searching for Meta Ad Library, the following work has been carried out to get information about the Meta Ad Library.

Open Facebook then go to - facebook.com/ads/library.

• Choose Country and Category

The first step that you can take is to set your search parameters. It is possible to select a particular country, which is convenient if your business’s offer differs depending on the geographical location. Then you can search by ad category, thus narrowing your search down even further. When the search is confined to the USA, the options are All Ads, Issues Elections/Politics, Housing, Employment, or Credit. All the other countries are only privileged to the first two categories.

• Products can be searched by Brand or by Keyword

It is possible to learn competitors’ ads through the Facebook Ad Library by applying the following approaches: The first one tends to involve the search for a specific competitor by using the Brand/Company Name. This action produces a drop list by which one is supposed to pick the appropriate brand. Once you decide on the brand, all the advertisements that are being run by that company will be listed under its account.

If you aim to broadly gather new ad inspiration using the Facebook Ad Library, simply enter a keyword related to the product or service you wish to promote.

• Fine-Tuning Your Ad Images Selection

Meta has added a lot more filters for the Facebook Ad Library starting 2024 making it easier for you to filter the data. These filters allow you to observe competitors’ ad frequency, ad-featured platforms, and the creative approach they employ.

Active Status: Lists ads that are displayed at the moment.
Impressions by Date: Discloses ad run times, which indicate that it was successful.

Media Type: Sorts them by the creative that was used such as images, memes, videos, and others.

Advertiser: Goes a step further and focuses the results by individual specific advertisers.

Platform: Categorizes the ads to the specific platform they were posted at such as Facebook or Instagram.

Language: Ignores all ads in a given language from being required or promoted and only shows the ads in the chosen language.

They are used to single out effective ads strategies and to seek inspiration for your future advertising campaigns.

Take note of the “Started Running” date. If the ad has been running for a long, then it most probably complies with the performance benchmarks of the brand.

Check the “Platforms” list to learn where the ad is placed with further explanations of its format and potential viewers.

If “Multiple versions” is stated, it means that the ad utilizes dynamic features, this can refer to multiple formats or even dynamic content.

The Meta Ad Library, previously called the Facebook Ad Library, is your go-to resource for studying rivals’ ads and finding ideas for your promotions. Below, you will find detailed instructions on how to work with the library and the available tools: selection of search criteria, search results filter, and ad creatives’ analysis.

This way, you can obtain detailed information on how the ad works out, market fluctuations and boost the outcomes of your Facebook advertising efforts. If you are just starting your journey in advertising or already a professional it is a great platform that will provide you with lots of materials.