How to Run Successful TikTok Ads in 2024

Probably famous for those 60-second looming videos, TikTok has grown from just memezing dance challenges, and lip-syncing trends to a versatile content-sharing network. TikTok has grown astronomically in recent years, it features primary account holders of different ages, and the content creators create videos on diverse areas of interest such as entertainment, food, health, and even financial derivatives.

It hosts more than one billion active users per month, making it an ideal platform for businesses to reach their audiences. Ideally, creating organic content on TikTok is the best way to start, but in order to expand the representation of your brand and appeal to other TikTok users, it is possible to greatly increase the effectiveness of your advertising campaigns using TikTok ads.

Nonetheless, as it was mentioned earlier, TikTok advertising is different from other social media ad platforms. In this post, we will share some practical tips on how to engage with TikTok advertising and discuss different ad formats that aim at achieving your marketing goals.

Namely, TikTok ads are paid marketing strategies capable of targeting certain audiences on the social app. These ads can be further tailored to preserve different advertising objectives, visitor profiles, budgets, and timetables. In most cases, TikTok ads are displayed alongside other naturally occurring content made by potential consumers; the content is labeled as sponsored and contains a ‘call-to-action’ button leading the recipients to the ad’s page.

The large majority of TikTok ads work through an auction format, in which advertisers set an overall bid in addition to their daily budget for the campaign. Moreover, TikTok provides the ‘Promote’ option for content that can easily be changed from organic material to sponsored ones.

Meanwhile, for brands that are involved in e-commerce, TikTok Shop offers advertising functionalities that allow brands to sell their products within the app, further expanding the penetration depth towards the consumers.

It has been presumed that the TikTok app is mostly used by Gen Z users However, recent statistics suggest that while users aged 18 to 24 still dominate the app, TikTok has become much more diverse over the past year. In the United States alone, the user group between the ages of 35 to 54 has tripled.

Moreover, users of TikTok are interactive and receptive, where 70 percent of the users utilize the platform for discovering new products or brands and nearly half of the users make purchases based on the content viewed.

Of course, each application has its own specifics, at least a niche, on which the audience that will use the application depends. Therefore, when choosing an advertising platform, we carefully study the application. After years of work, taking into account the specifics of the TikTok audience, our team noticed that e-commerce applications and games have the best results from advertising there.

Our company has enough cases on different platforms, including TikTok, so today we will stick to two cases - Joom and AutoDoc (we have already described the process in detail on our blog). The most important thing in our work is to bring profit to the client, so in these cases we optimized for purchases; this works great for e-commerce. But here it is important to note that the client, for his part, must have an up-to-date product and a well-thought-out funnel.

When it comes to setting up campaigns, we recommend not ignoring the existence of the Smart Performance Campaign. The Smart Performance Campaign is an innovative, fully automated solution designed to optimize your campaign outcomes with minimal manual effort. This system generates multiple creatives and strategically bids in auctions to enhance campaign performance. By selecting Smart Performance Campaign on the Campaign page of your TikTok Ads Manager, you leverage advanced automation that ensures more effective delivery and results for your advertising efforts.

The Smart Performance Campaign is actually designed in such a manner that it smooths the normal campaign management where there seems to be very little input needed from the user.

Source: TikTok Business Help Center

Enhanced Availability: Can support all types of campaigns on Android traffic on TikTok with plans to expand to more platforms shortly.

Time Efficiency: This method can set up at least one hundred percent faster than traditional methods, thus saving much time on setup. The system submits multiple creatives and offers bids based on auctions to determine the proper setting to fit your goals. For instance, the usage of performance reports outlines possibilities for future content.

Performance Boost: It is now evident that in early testing, Smart Performance Campaigns can be up to 80% more effective compared to traditional campaigns while being optimized with the same goals.

But, as professionals in this business, we have long known how best to launch a campaign, and we give preference to custom settings, since we understand that we can change at the right time, adding, for example, certain interests, hashtags or lines of behavior, for example.

If we talk about the geography of advertising, here we can draw a parallel with Facebook that the most effective audiences are Tier 1, Tier 2. Since these are the audiences that pay off the best.

1. Current Product: Ensure your product is up-to-date and relevant.

2. Audience Insight: Develop a deep understanding of your product and the target audience.

3. Trend Awareness: Stay informed about advertising and creative trends.

4. Organic Traffic: Work alongside organic traffic to enhance visibility.

5. Competitor Analysis: Conduct a thorough analysis of competitors’ creatives.

6. Patience and Testing: Be prepared to test various approaches and refine your strategies based on performance data.

For personalized assistance with your TikTok ads, feel free to contact us at Mobihunter. Our experts are ready to help you optimize your campaigns for maximum impact and success.