How to Conduct Effective Keyword Research for ASO

As a result of the infinite digital world, App Store Optimization (ASO) is the lighthouse that directs an app’s visibility. ASO is the art of strategically enhancing an app’s visibility on the App Store and Google Play, with keyword research protocol carefully lying at its core. We also understand the significance of keyword research in an app’s online presence and have created a detailed guide for developers and marketers to hone ASO expertly.

Mobihunter's ASO keyword optimization follows a systematic and cyclical approach, ensuring a holistic strategy that encompasses:

• Research: This first stage includes developing an extensive brainstorming list of such keywords and their combinations closely related to the app’s features and functionality.
• Prioritize: Individual keywords are then finely assessed considering aspects like relevancy, difficulty, and search volume/traffic. On top of that, this analysis is based on the making of strategic decisions.
• Target: Armed with a prioritized list, the next step involves optimizing the app's listing by strategically incorporating the selected keywords. This step enhances visibility within the app store's search algorithms.
• Measure: Continuous tracking of search rankings and their performance is critical. This continuous process ensures that the application adjusts to the changing pattern of search trends, staying on top-ranking.

The first step in keyword research is the development of an open-ended master list that comprises short-tail, long-tail keywords associated with the app’s niche.

• Brainstorm: Use a wide range of techniques like app browsing, web surrogating, and consulting a thesaurus to conglomerate different keywords. ASO tools have automated this process yet further.
• Add ranked & category keywords: Utilize the keywords that already rank for the app and boost them in an ASO sense. This is done by analyzing the title, subtitle, and existing keyword sets that are accessible on online platforms such as the App Store or Google Play.
• Reference free online resources: Exploiting app stores and tools like Google Keyword Planner auto-suggestions to identify key long-tail keywords.

The inevitable length of the master list necessitates a strategic narrowing down process. Here at Mobihunter, we employ several methods for prioritizing keywords, utilizing trusted ASO tools:

• Analyze search conversion metric from Apple Search Ads:

Making an ASO strategy in line with Apple Search Ads is crucial to enhance improvements in app growth. Such conversion metrics from these ads provide great information for keyword prioritization.

• Analyze search volume:

Various tools such as Google Keyword Planner and ASO keyword tools give statistics on the average number of searches regarding keywords. Keyword prioritization that is based on higher search volumes leads to greater exposure.

• Analyze how your current keywords rank:

Analysis of keywords that are currently attracting visitors is critical in determining the level of audience engagement. Pursuing associated niches also augments the general visibility level of the application.

• See what your competitors are doing:

With the help of competitive analysis, some additional keywords that should be included to the final shortlist are revealed. The specialized competitor keyword research reports provide the complex view.

• Determine keyword relevancy:

Concerning difficulty against traffic, Mobihunter team uses a checklist that features currently ranked keywords, main keyword locations, new potential keywords, and competitor keywords.

With the shortlist of 10 core keywords finalized, the focus shifts to strategically embedding them within the app's metadata. Each element of the metadata serves a specific purpose in enhancing visibility:

• Title (for App Store and Google Play): Crafting compelling titles within character limits that encapsulate the essence of the app.
  • App Store (30 character limit)
  • Google Play (50 character limit, changing to 30 characters with upcoming GP guidelines update)
• Subtitle/Short Description: Creating concise and impactful descriptions within specified character limits for both App Store and Google Play.
  • App Store subtitle (30 character limit)
  • Google Play short description (80 character limit)
• Keyword Set (App Store only): Utilizing the 100-character limit judiciously to include supplementary keywords.
• Long Description (App Store & Google Play): Leveraging the 4,000-character limit to provide comprehensive explanations and further reinforce selected keywords.

Thus, efficient measurement of the impact of updated metadata implies continuous keyword performance monitoring. The close monitoring of changes in keyword rankings allows developers and marketers to capitalize on valuable information concerning the performance of each chosen. Giving priority to keyword rankings and monitoring changes in their positions is critical, as it concerns the results achieved with such prioritized keywords.

The process of effective ASO is recursive, involving continuous tracking and monitoring as well converting the data into information. Depending on search trends and the requirements of individual apps, it is recommended to schedule metadata updates and ASO strategies every 2 or 3 weeks. Looking towards the future, keeping these updates in perspective ensures that the app is kept competitive in an ever-changing field of search for an app store. At Mobihunter, optimization is a never-ending process thus our experts can provide their assistance at every stage of its implementation.

App Store Optimization keyword research is the key to app prominence. You are benefiting from Mobihunter’s studies, which prove a plan to function successfully in the fast-changing app market environment.

Otherwise, if you need professional help, please feel free to contact us at clients@mobihunter.co. Our presence is helping your company increase the appeal of its app through refined ASO strategies and make it stand out among the many apps on the market heap.