ANC Case Study

ANC is a comprehensive mobile application designed to streamline the process of purchasing pharmaceutical products in Ukraine. With ANC, users can conveniently search for and order medications, vitamins, supplements, and other healthcare products from nearby pharmacies at affordable prices. The app provides a user-friendly interface where customers can browse through a wide range of products, view detailed descriptions and prices, and place orders for home delivery or pickup at their preferred pharmacy.

Additionally, ANC offers features such as medication reminders, dosage tracking, and access to expert advice from licensed pharmacists, empowering users to take control of their health and well-being. Whether you're managing chronic conditions, seeking over-the-counter remedies, or simply looking for healthcare essentials, ANC provides a convenient and reliable solution for all your pharmaceutical needs.

The ANC client contacted us intending to promote his application, increasing the number of users and increasing the number of purchases. We discussed possible types of cooperation with the client and they chose the CPI cooperation model. We have entered the testing stage and received a brand book and special requirements for drug advertising. In general, the niche of pharmaceutical drugs in advertising has many limitations.

We have started promotions for both IOS and Android. One of the conditions of our cooperation was to place a bet below $1. We began to try different creative approaches, taking into account the specifics of advertising medical drugs, such as:

• the price for a certain product must be supported, for example, by a message stating that this price is valid only when booking through the application.
• that a certain price is relevant for a specific region.
• all drugs that we use for banners must be checked in the registry of medicines as approved for advertising in principle.

We launched all campaigns on platforms such as Facebook, Google, and on Ukrainian Geo.

In Android case, there is a definite goal – to achieve the -20% CR, which means how many of the users that installed the game actually proceeded to make in-app purchase. Interestingly, for the Android page, Google advertising is rather effective, providing a more than 25 % of CR; however, the number of orders is higher on Facebook.

Namely, the audience on Facebook is less purchasing one, or, to be more accurate, the audience on Facebook purchases 2 times less. Therefore, to provide constant maintenance to all mentioned indicators, we show a preference towards Google especially for the Android platform.

On the same note for IOS, the client has not set any KPI for the performance, and therefore the IOS is tapping Facebook campaigns. We also want to share with you creatives that give the best results:We also want to share with you creatives that give the best results:

We have plans to continue our work and cooperation, increase volumes, and produce even better results.

Following the scaling strategy we implemented together with the ANC team, the project recently reached a major milestone: the ANC app hit #1 in the Medical category on Google Play. This achievement highlights the consistency of the app’s performance and the compounding effect of our paid and organic growth efforts.
Our user acquisition framework — combining data-driven optimization, systematic creative testing, and continuous performance monitoring — played a key role in accelerating this momentum.
What’s especially important is that reaching the #1 position significantly boosts organic visibility and download velocity, amplifying the overall impact of the marketing strategy. This win-win dynamic, where paid traffic strengthens organic growth and organic lift improves paid efficiency, is exactly the effect we aim to deliver across all high-scale projects.

In conclusion, ANC has evolved into a comprehensive and highly efficient solution for streamlining pharmaceutical purchases in Ukraine, offering users fast and convenient access to a wide range of healthcare products.

Throughout our collaboration, we built a strategic growth framework focused on increasing app visibility, expanding the user base, and driving in-app purchases. From the early stages of data collection and CPI optimization to executing full-scale campaigns across iOS and Android, our efforts consistently centered on achieving key performance goals while navigating the unique requirements of pharmaceutical advertising.

The recent achievement of reaching the #1 position in the Medical category on Google Play further validates the strength and sustainability of this strategy. It reflects not only strong paid growth, but also the compounding organic lift that our approach helps unlock.

Looking ahead, we remain committed to supporting ANC’s continued expansion — scaling volumes, identifying new opportunities, and driving even stronger outcomes as the project progresses.